Ashley Perry Strategies is a strategic communications and public relations consultancy that helps leaders, organisations and causes define their message, strengthen their brand and reputation, and shape public debate. From strategic positioning and narrative development to media relations, campaigns, reputation management and crisis communications, we ensure the right message reaches the right audience — and impacts them.
Twelve disciplines, one objective: that you are heard, understood and positioned to succeed.
We develop clear, focused communications strategies that connect every message and activity to a defined objective. By identifying the right audiences, narratives and channels, we help clients communicate with consistency, authority and measurable impact.
We help clients secure meaningful media coverage and become trusted voices in their fields. Our work includes media strategy, story development, pitching, press materials, interview coordination and ongoing media engagement.
We advise political candidates, organisations and advocacy groups on campaigns designed to shift opinion, ensure impact and inspire action. From strategy and messaging to audience targeting, content and rapid response, we bring discipline and direction to every stage of a campaign.
Reputation is built over time but can change in an instant. We help clients understand how they are perceived, strengthen public trust, address vulnerabilities and ensure their words and actions consistently support the reputation they want to establish.
We define and strengthen the ideas, values and identity that distinguish a brand. By aligning positioning, language, visual identity and public activity, we help organisations present a clear and consistent image across every platform and interaction.
When events move quickly, clear thinking and disciplined communication are essential. We help clients prepare for potential crises, respond confidently under pressure, manage media attention and protect trust with key audiences.
A strong message explains not only what you do, but why it matters. We develop compelling narratives, message frameworks and language that make complex ideas clear, memorable and persuasive to the audiences that matter most.
We help leaders establish a credible and influential public profile. Through personal positioning, media opportunities, speeches, online management, opinion articles and digital content, we ensure executives are recognised as authoritative voices in their sectors.
We transform knowledge and experience into ideas that command attention. From opinion articles and speeches to research-led reports and public commentary, we help clients shape important conversations rather than merely participate in them.
We prepare leaders and spokespeople to communicate clearly and confidently in interviews, press conferences and challenging public situations. Training is tailored to real scenarios, with a focus on message discipline, difficult questions and effective delivery.
We help clients communicate effectively with policymakers, community leaders, partners, investors, donors and other influential stakeholders. Our strategies build understanding, strengthen relationships and create support around complex policies, projects and public issues.
We develop digital strategies that translate communications objectives into relevant, engaging content. From social media positioning and campaign planning to rapid response and audience engagement, we help clients build influence across the platforms where public opinion is increasingly formed.
Our experience spans continents, cultures and some of the world's most demanding communications environments. We have advised heads of state and government, internationally recognised statesmen, governments, public figures and other influential decision-makers and opinion-shapers on political campaigns, reputation management, strategic positioning and crisis communications.
We have successfully contributed to 15 high-level election campaigns, helping candidates and political movements define their message, connect with voters and compete effectively at the highest level. Our experience gives us a deep understanding of how public opinion is formed, how narratives gain momentum and how disciplined communications can shape political outcomes.
Beyond elections, we have elevated the profiles of our clients nationally and internationally, securing recognition, strengthening reputations and positioning them as authoritative voices on the issues that matter. We do more than generate attention: we build credibility, expand influence and create lasting public impact.
Whether navigating a crisis, transforming a reputation or leading a major campaign, our work is focused on results. We bring together strategy, message and execution to ensure that every client is heard, understood and positioned to succeed — and that their message keeps moving forward.
We do more than generate attention. We build credibility, expand influence and create lasting public impact.
Two decades advising leaders, governments and organisations at the highest levels — globally.
Ashley Perry (Perez) is an international strategic communications consultant and election campaign adviser to international leaders, governments, companies, NGOs and individuals across a wide variety of fields and arenas at the highest levels globally. Over the last two decades he has helped his clients win elections and successfully navigate political, business and reputational campaigns across the globe.
With extensive experience at the highest levels of government and public affairs, he has served as a strategic communications, media and public affairs consultant and content creator for heads of state, governments, political leaders, companies and non-profit organisations across a wide range of sectors.
He was senior adviser to Israel's Minister of Foreign Affairs and Deputy Prime Minister from April 2009 until May 2015, and has also worked with the Chairman of the Knesset Foreign Affairs and Defense Committee and the Permanent Mission of Israel to the United Nations, and served as Israel's adviser to the Negev Forum.
Ministerial and government portfolios advised
Whether you are preparing a campaign, defining a position, building a profile or managing a moment of pressure, the first step is a conversation about what you need the public to understand — and who needs to hear it.